They can do what we do; they can even copy how we do it. However, they can never replicate our why. It is why we exist that makes us who we are.
-Mike and Tobi Roberts
Our culture is a reflection of our people. There is no other mortgage company in Utah like City Creek Mortgage. Many try to copy us.
As one of the most established mortgage companies in Salt Lake City, City Creek Mortgage is unique because of the individual gifts and talents that are brought together to create one large team. We do not have any independent or commission based mortgage loan officers. When you work with one of us, you get all of us.
There is something to be said about working with a team of individuals who are willing to sacrifice themselves for the sake of something bigger. A piece of our vision explains it best:
As a team, we have each other’s backs and protect the feelings, heart and soul of each member. There is a love and a bond we share. We are truly a tribe with common beliefs, values, and purpose, who stand together in good times and in bad. We are like family within our team and truly love and respect each member and value their uniqueness, gifts and personalities.
As you read the descriptions of each team member it is important to know that I personally wrote each one. I try to explain from my perspective their gifts, history, or the value they bring to the team. I hope you enjoy getting to know each of us better. We are grateful for the opportunity to work with you.
President & Founder
Certified Mortgage Advisor, NMLS ID 79053
I remember as a young child knowing that I wanted to be a part of the financial service industry. As the son of a retired stock broker, I used to visit my dad’s office and was fascinated by the business. I had a dream that someday I would be a part of the financial world as well.
Working in all aspects of the construction industry through college, I eventually became a general contractor. Realizing that I was not following the direction that I had pre-set as a child, I decided it was time to get back to my original dream. So in December of 1996, I left the construction industry. With a newborn baby, no money and no plan, I set out in pursuit of my childhood dream.
With the support of a wife who believed in me, I scheduled meetings with the top financial planning firms in the valley. The first one I met with scheduled me a series of aptitude tests to see if I was cut out for the ups and downs of the financial industry. I passed with ease (thankfully…) and was offered a job. They were willing to pay me a salary, health insurance, and fantastic benefits. Although excited to have the opportunity I had dreamed of for most my life, something wasn’t right.
The day after I was offered the job, I made a list of all the industries I would consider devoting my career to. One of these turned out to be mortgage. Since I had never considered mortgage lending as a career option, I decided that I needed to research the industry. I actually took a college course while at Westminster College called ‘Real Estate Finance,’ in which I learned about all aspects of the business. This proved to be helpful later in life.
Since I had only a short time to make a decision on accepting the job I was offered, there was no time to waste. I jumped in my car and drove to an area in the Salt Lake Valley called Union Park, where many mortgage companies were located. The first company I walked into was First City Financial, a national mortgage company based out of Colorado. Sitting behind the receptionist desk was someone who later became an important person in my life, Jennifer Racine. As I walked in the office, I remember how nervous I was. I asked if the manager was in the office. He wasn’t, so I handed Jennifer my resume and asked if her manager would call me when he returned.
A couple hours later, I received a call from the manager, Jim Lyman. He graciously met with me that afternoon and gave me an introduction to how the mortgage business worked, and ultimately offered me a job.
I remember going home after the meeting and telling my wife about my experience that day and how I think this was the direction I wanted to take. She looked at me and reminded me that I would be giving up a stable salary for a 100% commission job. She told me that she believed in me either way and that she would support whatever I decided. I immediately called the financial planning company that was waiting for me to accept their job offer and told them thank you, but I’m going to pursue another path. They reminded me how many people were begging for the opportunity I was passing on. However, I had faith that I was making the right decision.
I worked for First City Mortgage from January of 1997 until I left in July of 1998 to start City Creek Mortgage. At the time, it was simple to start a mortgage company. With only a small investment, I opened the doors and hired our first employee. Our second employee turned out to be Jennifer Racine, who to this day is still a great friend and supporter of City Creek Mortgage.
When I look back on how things played out, I realize how amazingly protected I have been. As many small business owners can attest, there are times when running a business is absolutely terrifying, and other times when it is like standing on a cliff in a windstorm without a parachute. However, when you have a purpose that drives you, and a vision of how things can be, you just keep going.
Running this company is an honor and privilege that I am tremendously grateful for. I get to come to work every day with a group of committed people who not only believe in me, but also believe in our vision. Some of my greatest friendships are with those I work with. I wouldn’t trade this for anything.
CEO & Founder
NMLS ID 137701
If there is a ‘Women of Influence’ award for the mortgage industry, the title should be owned by Tobi. Not only does she own half of City Creek Mortgage, she is also the one who has had the greatest influence on the vision and values of this company.
From the beginning, Tobi has shed more blood, sweat and tears (this one for sure) than anyone. When our kids were young, she would bring them into the office while she met with our partners and helped run the business. She is truly an icon in this industry, and someone who is highly valued and respected.
One of my favorite stories about Tobi was when she and I were sitting around a table being interviewed on camera. She was asked a question about our mission and values. I remember her looking into the camera and saying:
“At the end of the day, we just want to be the most trusted, respected and loved mortgage company in Utah.”
I sat there in astonishment. The second the camera stopped rolling, I looked at her and said, “Write that down. You just nailed our mission statement.” By the next day, on the wall as you enter our office, those words were posted to remind us each day what we are fighting for. Today, those are more than just words to every member of our team. They are rules we live by.
“If you are looking for a company you can trust for your first or next mortgage, you could turn to a company I trust: City Creek Mortgage.”
– Bill Gephardt
I trust them because I have investigated the background of this company, and the way they treat their customers. In fact, I can find absolutely no complaints whatsoever, official or unofficial. As a result, I am proud to endorse City Creek Mortgage, and declare the company Gephardt Approved.
This is a company that I find truly unique when it comes to their claim that they want to form lifetime relationships with their clients: They have client parties and get-togethers up to 4 times a year just to stay in touch. “We really are friends,” says partner and co-owner Mike Roberts. “This is our opportunity to stay connected with our clients. We can also monitor their financial situation, as life changes happen, and make suggestions to help them along the way.”
“Yes, we close mortgages, but we do so much more,” adds partner and co-owner Tobi Roberts. “If there is some small way that we can help our clients have a better life, make better financial decisions, have less stress, that’s what we hope to do. And our client events are just plain FUN!”
I have found that mortgage rates are competitive no matter where a customer turns. But at City Creek Mortgage, Mike and Tobi stress that a closing is just the beginning of the value they provide. They promise to review each mortgage at least once a year to see if the balance or payment can be improved. “And when we find something better, for those who qualify, we structure it so that there are NO CLOSING COSTS and the mortgage balance will not increase,” says Mike.
“City Creek Mortgage got started in 1998 after we were in the construction business,” says Tobi. “We found people were getting little financial direction and terrible advice. We saw a need, and wanted to be part of the solution. We decided then to be the most trusted, respected, and loved mortgage company in Utah.”
I went to one of City Creek Mortgage’s parties. Roughly 700 of their 2500 clients showed up. Clients worked hard to out-do each other’s praise of City Creek Mortgage.
“The party tells you the whole story, that they’ve got a bunch of fans out there,” says client of 3 years, Emily Ayre.
“That’s what makes us so different,” says Tobi. “Others provide a commodity, a mortgage. We learn about our clients’ needs so that we can provide personal advice and then build a trusted relationship for life.”
“I can’t guarantee that there won’t be turbulence in financing,” Mike told me. “But we can guide our clients through it. It’s not always an easy process any more, but you will close and we will always do what we promise. Money comes and goes. But, our reputation is more important than making money. That’s why we have never had an unresolved complaint. Never. We will ALWAYS step up to solve a problem,” he says.
Mike says sometimes he recommends that a person not get a mortgage right now. He says that once he analyzes a person’s total financial picture and finds that a hardship might develop, he shares that information with them. He will then recommend steps to be taken to improve their situation so they might get a mortgage in the near future.
“We are always there for our customers,” Mike says. “Sometimes it’s a loss of a job, an unexpected illness or even a death. In those situations, a mortgage is not even being considered. Sometimes they just need advice and options. We are honored to help!”
The lifetime relationship seems all important to Mike and Tobi. “We financially empower people and families year after year so that one day they can look back and be truly grateful for the relationship.”
So, there you go: City Creek Mortgage in Draper. Now you know what I know about the company. You know that the many clients I’ve talked to trust City Creek Mortgage. And you know that my independent investigation into the company found no problems, and no complaints.
Now you know why I trust the company, and why I am proud to endorse City Creek Mortgage and declare them Gephardt Approved.